Renmark's roofing ads had to compete for budget with windows, the company's priority.
- 01
Built a roof-age quiz funnel that asks homeowners how old their roof is before they book.
- 02
Ran it as its own campaign with its own conversion, so roofing results never got mixed in with windows.
- 03
Matched every sold roof in the CRM back to the campaign.
Roofing leads cost about half of window leads, and roof jobs averaged $21,786. Cheap leads and big tickets is a rare combination.
$1,436
in ad spend
28
leads
$65,357
in three sold roofs, about 10.7% of leads becoming a sale
Three sold roofs is a small sample. One large job changes the math a lot, so we held the budget steady instead of chasing it.